The Playbook for rooms they never prepared us for

Ashaunte McLean · Vice President, Red Bull

A kid from the South Side of Chicago who earned his MBA and went on to lead at some of the world's most iconic companies — Coca-Cola, Nestlé, PepsiCo, and now as a Vice President at Red Bull.

Ashaunte McLean, Vice President at Red Bull and keynote speaker
Ashaunte McLean headshot

Corporate Vice President

Ashaunte McLean is a Vice President at Red Bull with more than 20 years of leadership experience across some of the world's most recognized consumer brands.

But his story started as a kid from the South Side of Chicago, learning how to navigate rooms, opportunities, and expectations no one had prepared him for.

He built his career on preparation, execution, accountability, and staying authentic to who you are — lessons learned through experience, not from a textbook.

Today, he's committed to sharing those lessons and opening the playbook for the leaders coming behind him — so they can walk into those rooms more prepared than he was.

Read his story
Ashaunte McLean speaking on stage at the Progressive Grocer GenNext conference

Speaker

Ashaunte McLean is a Vice President at Red Bull with more than 20 years of leadership experience across some of the world's most recognized consumer brands.

But his story started as a kid from the South Side of Chicago, learning how to navigate rooms, opportunities, and expectations no one had prepared him for.

He built his career on preparation, execution, accountability, and staying authentic to who you are — lessons learned through experience, not from a textbook.

Today, he's committed to sharing those lessons and opening the playbook for the leaders coming behind him — so they can walk into those rooms more prepared than he was.

See signature talks
Ashaunte McLean coaching youth athletes with the SLAY basketball team

Coach, Mentor & Basketball Academy Partner

He is part owner of one of the largest basketball training academies in Charlotte, North Carolina, where he coaches and mentors young athletes both on and off the court.

For Ashaunte, the lessons are the same whether the room is a locker room or a boardroom: discipline, resilience, self-advocacy, preparation, and leadership. It’s always been more than basketball — it’s about preparing people to win in life.

Explore programs
Coming Soon
Invisible Playbook logo

Storyteller

The podcast launches January 2027 — corporate strategy and locker-room truth in the same conversation.

Leadership, legacy, obstacles, and the life lessons that shaped the way he leads.

The podcast

Signature Talks

The lessons they don't teach you.

Every audience gets a different way in, but the core message stays the same.

Ashaunte McLean speaking with students in a classroom

Leave the door open.

Booking

Bring Ashaunte to your room

Keynotes, panels, career days, team sessions, and podcast appearances. Share the details below and his team will follow up with availability, format options, and a tailored outline for your audience.

  • Keynotes, coaching, team sessions, and community events
  • Virtual, in-person, and fireside formats
  • Response within 2 business days

Ready for the room you're walking into?

Keynotes, coaching, team sessions, and community events — built for the people who were never handed the playbook.